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	<title>Innova Web Design Blog &#187; Search Engine Optimisation</title>
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	<link>http://www.innova.gi/blog</link>
	<description>Web Design, SEO and Hosting</description>
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		<title>Google Pagerank Update For Early 2010</title>
		<link>http://www.innova.gi/blog/google-pagerank-update-for-early-2010/</link>
		<comments>http://www.innova.gi/blog/google-pagerank-update-for-early-2010/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 08:13:14 +0000</pubDate>
		<dc:creator>Innova</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Pagerank]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.innova.gi/web-design-blog/?p=105</guid>
		<description><![CDATA[Google have recently updated the Pagerank for many websites at the beginning of 2010. It is a New Year Gift for us as the Pagerank of our homepage and many sub-pages have increased to 3. It is nice to see it increasing considering our minimum efforts towards increasing our Pagerank. The previous Pagerank update before [...]]]></description>
			<content:encoded><![CDATA[<p>Google have recently updated the Pagerank for many websites at the beginning of 2010. It is a New Year Gift for us as the Pagerank of our homepage and many sub-pages have increased to 3. It is nice to see it increasing considering our minimum efforts towards increasing our Pagerank.</p>
<p>The previous Pagerank update before this one took place in October 2009. If you haven&#8217;t got an increase since last time, this is fine as it is always better to remain the same Pagerank since the last update than loosing points and going down.</p>
<p>We provide services to increase Pageranks as well as Rankings on Search Engines. Please <a title="Contact Us" href="http://www.innova.gi/contact.html"><strong>Contact Us</strong></a> for more information.</p>


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		<title>Search Engine Optimisation DIY?</title>
		<link>http://www.innova.gi/blog/search-engine-optimisation-diy/</link>
		<comments>http://www.innova.gi/blog/search-engine-optimisation-diy/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 19:45:37 +0000</pubDate>
		<dc:creator>Innova</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.innova.gi/web-design-blog/?p=67</guid>
		<description><![CDATA[Should businesses do Search Engine Optimisation themselves? I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Should businesses do Search Engine Optimisation themselves?</strong></p>
<p>I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in house.</p>
<p>Like everything else, anyone can do just about anything if they set their mind do it.  I would however not recommend ding SEO in house at all if you have no web development experience, or knowledge of how servers and search engine operate. There is a lot of information on the internet on how to do SEO yourself however be cautious as there are also a lot of outdated information and unethical techniques been circulated out there.</p>
<p>Another issue that occurs frequently with DIY SEO is that after reading all these information about SEO techniques, one can become very enthusiastic and start to implement all these techniques all at once on their website.  Remember that too much SEO can also result in loss of rankings on the search engines. SEO experts have all made these mistakes before so they know what to avoid, to look out for and the pace to apply the optimisation.</p>
<p>SEO has became so sophisticated that SEO alone will not cut it anymore. There are other numerous techniques that you also have to apply, therefore as mentioned above unless you have a lot of time and money, you should ideally outsource it to an SEO expert Company in Gibraltar.</p>
<p>If you do not have the skills to do it yourself, <strong><a title="Contact Us" href="http://www.innova.gi/contact.html">give us a call</a></strong> to find out how we can help you achieve better rankings. It might be a lot cheaper than you think.</p>


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		<title>SEO Myths #1</title>
		<link>http://www.innova.gi/blog/seo-myths-1/</link>
		<comments>http://www.innova.gi/blog/seo-myths-1/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 09:03:53 +0000</pubDate>
		<dc:creator>Innova</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.innova.gi/web-design-blog/?p=29</guid>
		<description><![CDATA[Myth: There are many web design companies in Gibraltar who claim that they can design a website with search engine optimisation (SEO) built-in or offer it as a one off service. Whilst a website can be designed and developed to assist when optimising the website for example by having relevant contents or meta tags that [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Myth:</strong> There are many web design companies in Gibraltar who claim that they can design a website with search engine optimisation (SEO) built-in or offer it as a <strong>one off service</strong>. Whilst a website can be designed and developed to assist when optimising the website for example by having relevant contents or meta tags that will help the website to rank well, a website or CMS cannot have SEO “built in”.</p>
<p><strong>Fact:</strong> Search Engine Optimisation is an ongoing process. Its is not a &#8216;one off&#8217; service. We like to use the analogy of a marathon. If you start training hard for a marathon and then you suddenly stop training, your competitor who continues his training will beat you at the finish line. The same applies to SEO it is an ongoing process and even when you meet your target rankings you need to continue in order to maintain your rankings.</p>
<p>If your web design company assured you that a one off optimisation will rank you higher than your competitor, unfortunately they are probably being dishonest or do not know what they are doing and you will be wasting your money.</p>


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