Online Marketing & Advertising
At Innova, we specialize in online marketing & advertising programs with the general aim of bringing internet users closer to products/services offered by online businesses. Our team makes use of a wide range of highly effective SEO techniques to drive quality and create exposure to our online business clients. Our various marketing and advertising services are tailored to suit the basic desires of any aspiring online entrepreneur wishing to increase profitability and quality of service of the business.
A popular thumb rule states that “the average business generates 80% of income from 20% its clientele. It might interest you to know that the 80/20 thumb rule is also applicable to online businesses.
Email Marketing
Online marketing using ‘Emails’ is the preferred online marketing strategy used by virtually everyone in the world of e-commerce and online business from the big guys (Amazon, PayPal, Ebay) to real estate agents. It’s a widely accepted form of advertising that could have your business grow from making penny sales to mega sales.
In contrast, if carried out the wrong way, an email marketing campaign could end existing ties you already managed to create. As a mode of marketing, emails help stay in touch with previous customers thus making room for future sales; it could also be used to reach potential customers who may have never heard of your business.
Unless handled professionally, this wide spread use of emails as a means of providing exposure to businesses has lead to tighter rules used by SPAM filters. With this in mind, an email marketing campaign should always be handled by a professional service company such as Innova.
We handle all aspects of an email marketing campaign from creating distribution lists to providing information on success rates of a campaign – unlike competitive services we do all this to ensure clients get a very high ROI. Any commendable email marketing campaign should be handled the right way in order to be effective.
Pay Per Click (PPC) Management
Pay per click service is most suitable for clients who are looking for quick results. Once you sign up with Innova's PPC services, your site will start appearing, on first pages of google within the same day, under sponsored links.
On this service, we help to determine which Pay Per Click provider(s) are better positioned to meet business demands. We then help the client to carry out a pay per click campaign which could last over a period of weeks or months. During this period, we see to it that every aspect of the campaign is taken care of without any stress on the clients’ part.
Our pay per click management service comes with keyword research which decides the best keywords to use for maximum exposure. Length of service is highly dependent on the client with longer periods recommended for startups and businesses with very low exposure. At the end of the Pay Per Click management period, our clients are guaranteed value for money with an increased online presence for their business thus leading to higher profitability.
Online Advertising
Unlike Search Engine Optimization, online advertising is a more responsive marketing technique with results foreseeable within shorter periods. This service helps our clients determine which web pages to advertise on both international or local sites.
During the analysis stage, we examine a wide range of well-known websites using our clients’ budget estimates, business niche and visitor preferences in fishing out a list of potential websites we recommend to do business with.
In going for this cost effective service, our team does all the work so there is no need to bother with any details. Advertising on the right websites increases the web presence of an online business which could also lead to higher profits.
Revenue Generation
Generating enough revenue from your online business is so important in this day and age. With more expenses jostling for cash, the only way to keep up is maintaining a steady income stream or widening such streams where necessary.
We not only increase the number of leads to your website, we ensure leads generated are sustainable over an acceptable period. Our team uses content development, back-link analysis, and Search Engine Optimization (SEO) to bring about utmost satisfaction and a broadened revenue base.
Our revenue generation service helps increase the number of leads and overall profitability of an online business. Producing profits from leads generated is then dependent on the product or service on sale.
