Search Engine Optimisation
Your potential customers search for keywords that are directly related to your services or products. More and more frequently these searches lead to sales. In order to reach your clients, your website will need to have a high ranking position in the organic search results. The service that ensures your website is high up on search engines is called Search Engine Optimisation
Innova can help any website achieve top rankings by optimising content, site structure and technology. We can assure that you will benefit from better quality visitors and more hits on your website for a longer time.
Competitor Analysis Report
Innova provides SEO clients with Competitor Analysis Report to identify their Competitors' weaknesses and strengths. This will help us to develop the best possible strategy against competitors. This report will illustrate methods of online marketing and technology that your competitor currently employ as well as facts and comparison between your website and competitors' website.
Keyword Research Report
This is the initial report that we genrate at the begining of the project and it is all about what keywords you should be targeting for your website. We will generate a list of keywords based on your products and services. We will then choose the most benefical keywords for your business based on competition, effectivness, high volume traffic and popularity.
Website Audit Report
Innova's Site Audit Report provides you with strategic and technical opinion on what really sets you apart from your competitors. This report will illustrate the areas that require attention on your website in order to overcome problems that your website might be experiencing with search engines and improve its search engine friendliness factor. We do not just point out your website's problems and weaknesses but also provide you with solid solutions and make sure that your website is indexed by major Search Engines.
Web Stats | Analytics | Visitor Tracking
The world of search engine optimisation rankings is complicated and ever changing therefore you need a stable way to measure the success of your website. At Innova, we provide our clients with indusrial strenth visitor tracking and analytics tools to best determine how and why people are arriving at, perusing and then leaving their websites.
The opportunity to track visitors of a site and determine where they came from increases the knowledge of your customers’ activity and should allow a greater focus to be spent on reaching more potential customers. Analysis of visitors’ prior behaviour can give a great insight into where to target any promotional campaign and what keywords or topics people are searching to find your website. If you know what keywords customers are searching for, it should be easier to select what part of business you should spend more or cut down on.
Innova's visitor tracking can also be undertaken of where and when people exit a website which can aid in strengthening a site by making it clear what aspect consumers like and dislike. The firm who is aware of their limitations and customer turn-offs will be better equipped to minimize the areas that can damage their attractiveness to customers.
