We use internet for many things such as online shopping or selling. With this dominant trend, online security is becoming a necessity. SSL is the security measure that establishes an encrypted connection between a web server and a browser. This connection adds an extra layer of security and ensures that all data passed between the web server and browsers remain encrypted and private.
With SSL certificates, your customers will see visuals like lock icon or green address bar that indicates well-trusted encryption is in use. Well, as a customer, if I see that on your website, I will be assured that my information is transmitted safely.
The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There have been many cases in which people have lost thousands of pounds on fake websites. This is where SSL certificate also comes into play. They will help you gain visitors’ trust. Your website will be displayed with a security padlock in the address bar of the browser. This will indicate that the connection is secure and will show your website’s visitors that you take their privacy seriously. If your website doesn’t have a certificate, some browsers may label it as “unsafe.”
How would you feel visiting a website and it is labelled as “unsafe”? Would you trust that website? Would you trust to make a purchase and add your personal details such as your address or card details?
HOW SSL AFFECTS SEO?
Another benefit of having an SSL certificate installed on your web account is that the Search Engine improvement in rankings that your site will gain. In line with their HTTPS everywhere initiative, Google gives websites with encrypted connections (SSL) a rankings boost. Although the boost may not be substantial in some cases, having an SSL will give you an advantage over your competitors who don’t have certificates yet.
Also, Google has decided to flag the websites which do not have an SSL/TLS Certificate installed on their website. If anyone fails to comply with this rule, most of the popular web browsers used around the globe like Google Chrome & Firefox Mozilla will penalise them by giving a warning message of ‘Not Secure’ to the visitors. It could be possible that in near future website may even get blocked to load on the browsers.
If you want our help installing an SSL Certificate to your website, Contact Us for a free consultation.