Should businesses do Search Engine Optimisation themselves?
I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in house.
Like everything else, anyone can do just about anything if they set their mind do it. I would however not recommend ding SEO in house at all if you have no web development experience, or knowledge of how servers and search engine operate. There is a lot of information on the internet on how to do SEO yourself however be cautious as there are also a lot of outdated information and unethical techniques been circulated out there.
Another issue that occurs frequently with DIY SEO is that after reading all these information about SEO techniques, one can become very enthusiastic and start to implement all these techniques all at once on their website. Remember that too much SEO can also result in loss of rankings on the search engines. SEO experts have all made these mistakes before so they know what to avoid, to look out for and the pace to apply the optimisation.
SEO has became so sophisticated that SEO alone will not cut it anymore. There are other numerous techniques that you also have to apply, therefore as mentioned above unless you have a lot of time and money, you should ideally outsource it to an SEO expert Company in Gibraltar.
If you do not have the skills to do it yourself, give us a call to find out how we can help you achieve better rankings. It might be a lot cheaper than you think.