We use internet for many things such as online shopping or selling. With this dominant trend, online security is becoming a necessity. SSL is the security measure that establishes an encrypted connection between a web server and a browser. This connection adds an extra layer of security and ensures that all data passed between the web server and browsers remain encrypted and private.
The majority of web traffic is driven by the major search engines like Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the main method of navigation for most Internet users. In fact, whether your website provides content, services, products, information, or just about anything else, you can benefit from more targeted traffic.
Search engines provide the targeted traffic for what you offer. For instance, if search engines cannot find your website, you miss out on incredible opportunities to drive valuable traffic to your website. Same also valid for search engines adding your content to their databases.
This is exactly where we can help you with. We analyse your website traffic and help you overcome the difficulties. For instance, the difficult that the search engines might be having indexing your website. Therefore, if this is the case, they would not display your website in their search results.
Search keywords—the words that users type into the search box—carry extraordinary value. Certainly, our experience has shown that the search engine traffic can make (or break) an organization’s success. For example, targeted traffic to a website can provide publicity, revenue, and exposure like no other type of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing. We provide you weekly improvement reports of your website in selected SEO Services. Check out our SEO Packages and Prices
Web Design Gibraltar & SEO Gibraltar Services
This is a short promotional video of Web Design Gibraltar and SEO Gibraltar services of INNOVA.
On May 22, Google officially released its latest algorithm change. Nicknamed Penguin 2.0 because of its similarity to the sweeping changes of the first Penguin update, this latest update is actually going to reward local businesses that have been doing what they can to provide quality content for their sites. Yet some companies have been hit by the latest change. If yours has, the culprit may be your links.
Penguin 2.0: A New Look at Links
Search Engine Watch indicates that the newest Penguin update is digging deeper into sites and analysing inbound link profiles specifically. The first Penguin update only analyzed the link profiles of homepages. Now, internal pages are also being analyzed. As a result, SEO Gibraltar experts are encouraging website owners to focus on links to all pages of their websites, not just the home page.
So what does this mean? If you’re building a strategy for search engine optimisation Gibraltar, you need to focus on inbound links from high-quality sites, not just to your home page, but also to your internal pages.
Improving Your Link Profile
To have quality inbound links, you must be able to identify sites that are worth posting on. A site with a page rank of 4.0 or higher is a site worth considering. Anything lower won’t help, and may even hurt, your search engine optimisation in Gibraltar.
Google is also looking at the time of the links. If you gain hundreds of links in a few days’ time, they won’t help your ranking. Google wants to see organic links developed on quality sites over time. This requires a long-term strategy for SEO in Gibraltar.
Next, create a strategy that links to more than one page of your site, as these appear more natural. Diversity will help improve your site’s rank.
Finally, analyze the anchor text used for your links. Google wants to see a variety of related terms linking back to your site. For instance, if you are operating a Gibraltar Web Design Company, you will want to see terms like Gibraltar web design, web design Gibraltar, Best web design company in Gibraltar pointing back to your site.
If you’ve never taken the time to analyze your link profile, our SEO Gibraltar experts can help. Contact us to develop a search engine optimisation Gibraltar strategy that will maximise your local results and help improve your rank, even with the changes that Penguin brought.
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