PPC Campaigns were a lot different when we first started; the average CPC was just 2p, there wasn’t any keyword matching options, quality score and ad scheduling. Over the last decade advertisers have seen the cost of their keywords going up & up, it is very much like inflation; advertising spend with Google steadily increases as competitors up their bids, whilst profit is shrunk due to higher cost per acquisition.
PPC Management companies like Innova help online businesses maximise traffic for a monthly fee that is considerably less than the cost of a full time employee or Print Advertising. Whilst there are many poor web design agencies in Gibraltar offering PPC Campaign Management as a side service & doing a poor job, Innova hold this service very close to our heart. We also combine sophisticated bid optimisation tools throughout Search Engines and Social Media with hands on campaign management.