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Penguin 2.0 and SEO Gibraltar

On May 22, Google officially released its latest algorithm change. Nicknamed Penguin 2.0 because of its similarity to the sweeping changes of the first Penguin update, this latest update is actually going to reward local businesses that have been doing what they can to provide quality content for their sites. Yet some companies have been hit by the latest change. If yours has, the culprit may be your links.

Penguin 2.0: A New Look at Links

Search Engine Watch indicates that the newest Penguin update is digging deeper into sites and analysing inbound link profiles specifically. The first Penguin update only analyzed the link profiles of homepages. Now, internal pages are also being analyzed. As a result, SEO Gibraltar experts are encouraging website owners to focus on links to all pages of their websites, not just the home page.

So what does this mean? If you’re building a strategy for search engine optimisation Gibraltar, you need to focus on inbound links from high-quality sites, not just to your home page, but also to your internal pages.

Improving Your Link Profile

To have quality inbound links, you must be able to identify sites that are worth posting on. A site with a page rank of 4.0 or higher is a site worth considering. Anything lower won’t help, and may even hurt, your search engine optimisation in Gibraltar.

Google is also looking at the time of the links. If you gain hundreds of links in a few days’ time, they won’t help your ranking. Google wants to see organic links developed on quality sites over time. This requires a long-term strategy for SEO in Gibraltar.

Next, create a strategy that links to more than one page of your site, as these appear more natural. Diversity will help improve your site’s rank.

Finally, analyze the anchor text used for your links. Google wants to see a variety of related terms linking back to your site. For instance, if you are operating a Gibraltar Web Design Company, you will want to see terms like Gibraltar web design, web design Gibraltar, Best web design company in Gibraltar pointing back to your site.

If you’ve never taken the time to analyze your link profile, our SEO Gibraltar experts can help. Contact us to develop a search engine optimisation Gibraltar strategy that will maximise your local results and help improve your rank, even with the changes that Penguin brought.

5 common SEO Problems for E-commerce Websites

Simply regurgitating a catalogue of products onto a website isn’t an effective way of putting your commerce business online. If you do this you’re selling your products short, missing out on crucial traffic and ultimately losing the opportunity to convert customers.

Optimizing e-commerce sites is much harder than most websites. The obvious reason is their sheer volume of products. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO in Gibraltar very difficult to instill in such frameworks. Read more

5 benefits of optimizing your business for Local SEO

As search engine optimisation is now poised as a vital marketing tool for businesses, it is fast becoming one of the harder marketing strategies to master. Getting the attention of customers online is an increasingly difficult pursuit, especially when everyone is racing to be top of the pile of search engine results. Leveraging your online strategy to focus more on your local vicinity can have a greater benefit if you’re using the internet to attract customers. Here’s why: Read more

How can SEO benefit businesses in Gibraltar?

There are more than 30 billion webpages on the internet.  These webpages are daily fighting for prominence, hence everyone is raving about the importance of SEO nowadays.  Yes, SEO is extremely important. Every business that has a website must be able to come up with strategies to optimise the presence of their page online.  If your business page is cleverly optimised Read more

5 Reasons why your website isn’t converting

If you own a business that’s online, your website is not just a pretty point of reference. It’s arguably your most effective sales tool, essentially functioning as a 24/7 salesman. Would you send your salesman to a potential client in a dirty car, wearing a tracksuit, horrendously under prepared and socially incompetent? Read more

Video Files, SEO and Web Design in Gibraltar?

Video files are becoming extremely popular for websites that sell products. A video tutorial can be a much more efficient way of showing your end user what you are selling, than a picture and a block of text. SEO, though, is problematic – so should your web design in Gibraltar really include video? Read more

Google Pagerank Update 2010

Quick note, Google updated Pagerank recently. Our website’s pagerank has increased from 3 to 4.

Our website redesigned back in october 2009. Since then our pagerank has increased twice. First form 2 to 3 and now 3 to 4.

Google Pagerank Update For Early 2010

Google have recently updated the Pagerank for many websites at the beginning of 2010. It is a New Year Gift for us as the Pagerank of our homepage and many sub-pages have increased to 3. It is nice to see it increasing considering our minimum efforts towards increasing our Pagerank. Read more

Search Engine Optimisation DIY?

Should businesses do Search Engine Optimisation themselves?

I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in house. Read more

SEO Myths

Myth: There are many web design companies in Gibraltar who claim that they can design a website with search engine optimisation (SEO) built-in or offer it as a one off service. Whilst a website can be designed and developed to assist when optimising the website for example by having relevant contents or meta tags that will help the website to rank well, a website or CMS cannot have SEO “built in”. Read more