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Penguin 2.0 and SEO Gibraltar

On May 22, Google officially released its latest algorithm change. Nicknamed Penguin 2.0 because of its similarity to the sweeping changes of the first Penguin update, this latest update is actually going to reward local businesses that have been doing what they can to provide quality content for their sites. Yet some companies have been hit by the latest change. If yours has, the culprit may be your links.

Penguin 2.0: A New Look at Links

Search Engine Watch indicates that the newest Penguin update is digging deeper into sites and analysing inbound link profiles specifically. The first Penguin update only analyzed the link profiles of homepages. Now, internal pages are also being analyzed. As a result, SEO Gibraltar experts are encouraging website owners to focus on links to all pages of their websites, not just the home page.

So what does this mean? If you’re building a strategy for search engine optimisation Gibraltar, you need to focus on inbound links from high-quality sites, not just to your home page, but also to your internal pages.

Improving Your Link Profile

To have quality inbound links, you must be able to identify sites that are worth posting on. A site with a page rank of 4.0 or higher is a site worth considering. Anything lower won’t help, and may even hurt, your search engine optimisation in Gibraltar.

Google is also looking at the time of the links. If you gain hundreds of links in a few days’ time, they won’t help your ranking. Google wants to see organic links developed on quality sites over time. This requires a long-term strategy for SEO in Gibraltar.

Next, create a strategy that links to more than one page of your site, as these appear more natural. Diversity will help improve your site’s rank.

Finally, analyze the anchor text used for your links. Google wants to see a variety of related terms linking back to your site. For instance, if you are operating a Gibraltar Web Design Company, you will want to see terms like Gibraltar web design, web design Gibraltar, Best web design company in Gibraltar pointing back to your site.

If you’ve never taken the time to analyze your link profile, our SEO Gibraltar experts can help. Contact us to develop a search engine optimisation Gibraltar strategy that will maximise your local results and help improve your rank, even with the changes that Penguin brought.

5 common SEO Problems for E-commerce Websites

Simply regurgitating a catalogue of products onto a website isn’t an effective way of putting your commerce business online. If you do this you’re selling your products short, missing out on crucial traffic and ultimately losing the opportunity to convert customers.

Optimizing e-commerce sites is much harder than most websites. The obvious reason is their sheer volume of products. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO in Gibraltar very difficult to instill in such frameworks. Read more

5 benefits of optimizing your business for Local SEO

As search engine optimisation is now poised as a vital marketing tool for businesses, it is fast becoming one of the harder marketing strategies to master. Getting the attention of customers online is an increasingly difficult pursuit, especially when everyone is racing to be top of the pile of search engine results. Leveraging your online strategy to focus more on your local vicinity can have a greater benefit if you’re using the internet to attract customers. Here’s why: Read more

How can SEO benefit businesses in Gibraltar?

There are more than 30 billion webpages on the internet.  These webpages are daily fighting for prominence, hence everyone is raving about the importance of SEO nowadays.  Yes, SEO is extremely important. Every business that has a website must be able to come up with strategies to optimise the presence of their page online.  If your business page is cleverly optimised Read more

5 Reasons why your website isn’t converting

If you own a business that’s online, your website is not just a pretty point of reference. It’s arguably your most effective sales tool, essentially functioning as a 24/7 salesman. Would you send your salesman to a potential client in a dirty car, wearing a tracksuit, horrendously under prepared and socially incompetent? Read more

Online Gambling in Gibraltar and Risks of Money Laundering

I recently read an article in the Telegraph that said that according to security analysts, terrorist networks use online gambling websites to launder money for attacks.  Being interested in anything to do with the Internet or online companies for that matter, I decided it was worth doing some research on the subject.

Here are some interesting facts that I found which I thought would be of interest to online companies in Gibraltar which may or may not already be aware:

  • Online Gambling websites can be used to launder money by transferring illegal funds to an inside source and by playing until the target amount is spent.
  • By programming online gaming software to identify certain passwords or usernames and to automatically deduct a percentage of the deposit amount and disguise it as a gaming loss.
  • An online gambling employee could arrange to transfer illegal funds to a gambler by rigging the game until the targeted amount is won.

Other tricks that online gambling companies should look out for is to open an account under a false name with the online company and deposit the illegal funds. Then so that the online administrators do not suspect any dodgy play, they deliberately lose a few games and then request the account be close and withdraw the balance.

Another method that could be used is to open several online gambling accounts in various jurisdictions and deposit the maximum amount in each account and as above after a few losses withdraw the balance and transfer the remainder of the funds to a credit institution or back as legitimate winnings.

Do I Really Need SEO?

A Business owner in Gibraltar asked me the other day “Do I really need SEO?”

Honestly, some people talk about SEO as if they were out window shopping. “ Do I really need another pair of black shoes?”
If this is how you think then you are completely missing the point. SEO is not simply an additional Read more

Google Pagerank Update For Early 2010

Google have recently updated the Pagerank for many websites at the beginning of 2010. It is a New Year Gift for us as the Pagerank of our homepage and many sub-pages have increased to 3. It is nice to see it increasing considering our minimum efforts towards increasing our Pagerank. Read more

Search Engine Optimisation DIY?

Should businesses do Search Engine Optimisation themselves?

I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in house. Read more

Can Small Companies Compete with Gambling ‘GIANTS’ at SEO?

Many people assume that major international gambling companies always dominate the main key words for gambling and that it is practically impossible for the smaller gambling companies to compete with the ‘giants’ and their massive marketing budgets. Well surprisingly it is actually the smaller gambling companies that actually dominate the main gambling keywords on the Search Engine Result Pages (SERPs). You may ask yourself why?

Here is why: Read more