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Discover our latest work and insights in SEO for businesses in Gibraltar. From innovative strategies to real-world results, this category highlights our expertise in seo tailored for Gibraltar.

SEO, Social Media Strategy, Web Design

Great Marketing Makes The Consumer Feel Smart

 “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov

People always want more so consumption habits are always changing and mostly increasing. This desire for more, makes marketers try to promote and sell more products. 

One of how marketing can do this is by educating the consumers. Usually, it begins with a brand-defining a customer need and explaining how the services provide that need. 

In addition, when serving the consumers helpful information about the products and services, marketing can also manage and specify the audience’s expectations. Gaining more consumers for a brand can consist of loyalty. 

If the brand provides the best product, it provides the best reputation. This guarantees the buyers and the sellers are equally satisfied with each other’s needs. Marketing is the essential point for the profits of the company. Nobody can hear about the product without marketing. Also, the other important thing is how to communicate with the consumer. These two tools are the backbones for the company to develop its brand.

Many people think marketing is the most invaluable part of a business. But if the marketing is showing the products and services in the right way by using the right ideas, it will make your sales increase, provide your brand reach more people and bring you more loyal customers.

20/11/2022/by INNOVA
SEO

Google — Year in Search 2021

In a year that continued to test many, the world searched “how to heal” more than ever. Whether they’re taking care of mental health, honoring a loved one, or reuniting with family, people are finding ways to come back stronger than before.

01/12/2021/by Anoosha
Hosting, SEO

IMPORTANCE OF SSL

We use internet for many things such as online shopping or selling. With this dominant trend, online security is becoming a necessity. SSL is the security measure that establishes an encrypted connection between a web server and a browser. This connection adds an extra layer of security and ensures that all data passed between the web server and browsers remain encrypted and private.

Read more
16/04/2019/by Anoosha
SEO

Why Does My Website Need SEO?

The majority of web traffic is driven by the major search engines like Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the main method of navigation for most Internet users. In fact, whether your website provides content, services, products, information, or just about anything else, you can benefit from more targeted traffic.

Search engines provide the targeted traffic for what you offer. For instance, if search engines cannot find your website, you miss out on incredible opportunities to drive valuable traffic to your website. Same also valid for search engines adding your content to their databases.

This is exactly where we can help you with. We analyse your website traffic and help you overcome the difficulties. For instance, the difficult that the search engines might be having indexing your website. Therefore, if this is the case, they would not display your website in their search results.

Search keywords—the words that users type into the search box—carry extraordinary value. Certainly, our experience has shown that the search engine traffic can make (or break) an organization’s success.  For example, targeted traffic to a website can provide publicity, revenue, and exposure like no other type of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing. We provide you weekly improvement reports of your website in selected SEO Services. Check out our SEO Packages and Prices

25/11/2018/by Becky J.
SEO, Social Media Strategy, Web Design

Web Design Gibraltar – SEO Gibraltar Video

 

Web Design Gibraltar & SEO Gibraltar Services

This is a short promotional video of Web Design Gibraltar and SEO Gibraltar services of INNOVA.

10/07/2014/by INNOVA
SEO

Penguin 2.0 and SEO Gibraltar

On May 22, Google officially released its latest algorithm change. Nicknamed Penguin 2.0 because of its similarity to the sweeping changes of the first Penguin update, this latest update is actually going to reward local businesses that have been doing what they can to provide quality content for their sites. Yet some companies have been hit by the latest change. If yours has, the culprit may be your links.

Penguin 2.0: A New Look at Links

Search Engine Watch indicates that the newest Penguin update is digging deeper into sites and analysing inbound link profiles specifically. The first Penguin update only analyzed the link profiles of homepages. Now, internal pages are also being analyzed. As a result, SEO Gibraltar experts are encouraging website owners to focus on links to all pages of their websites, not just the home page.

So what does this mean? If you’re building a strategy for search engine optimisation Gibraltar, you need to focus on inbound links from high-quality sites, not just to your home page, but also to your internal pages.

Improving Your Link Profile

To have quality inbound links, you must be able to identify sites that are worth posting on. A site with a page rank of 4.0 or higher is a site worth considering. Anything lower won’t help, and may even hurt, your search engine optimisation in Gibraltar.

Google is also looking at the time of the links. If you gain hundreds of links in a few days’ time, they won’t help your ranking. Google wants to see organic links developed on quality sites over time. This requires a long-term strategy for SEO in Gibraltar.

Next, create a strategy that links to more than one page of your site, as these appear more natural. Diversity will help improve your site’s rank.

Finally, analyze the anchor text used for your links. Google wants to see a variety of related terms linking back to your site. For instance, if you are operating a Gibraltar Web Design Company, you will want to see terms like Gibraltar web design, web design Gibraltar, Best web design company in Gibraltar pointing back to your site.

If you’ve never taken the time to analyze your link profile, our SEO Gibraltar experts can help. Contact us to develop a search engine optimisation Gibraltar strategy that will maximise your local results and help improve your rank, even with the changes that Penguin brought.

24/03/2014/by Becky J.
SEO

5 common SEO Problems for E-commerce Websites

Simply regurgitating a catalogue of products onto a website isn’t an effective way of putting your commerce business online. If you do this you’re selling your products short, missing out on crucial traffic and ultimately losing the opportunity to convert customers.

Optimizing e-commerce sites is much harder than most websites. The obvious reason is their sheer volume of products. By having lots of product pages constantly shuffling on and off the site, numerous problems arise that make SEO in Gibraltar very difficult to instill in such frameworks. Read more

29/06/2013/by INNOVA
SEO

5 benefits of optimizing your business for Local SEO

As search engine optimisation is now poised as a vital marketing tool for businesses, it is fast becoming one of the harder marketing strategies to master. Getting the attention of customers online is an increasingly difficult pursuit, especially when everyone is racing to be top of the pile of search engine results. Leveraging your online strategy to focus more on your local vicinity can have a greater benefit if you’re using the internet to attract customers. Here’s why: Read more

27/05/2013/by INNOVA
SEO, Social Media Strategy

How can SEO benefit businesses in Gibraltar?

There are more than 30 billion webpages on the internet.  These webpages are daily fighting for prominence, hence everyone is raving about the importance of SEO nowadays.  Yes, SEO is extremely important. Every business that has a website must be able to come up with strategies to optimise the presence of their page online.  If your business page is cleverly optimised Read more

27/05/2013/by Becky J.
SEO

5 Reasons why your website isn’t converting

If you own a business that’s online, your website is not just a pretty point of reference. It’s arguably your most effective sales tool, essentially functioning as a 24/7 salesman. Would you send your salesman to a potential client in a dirty car, wearing a tracksuit, horrendously under prepared and socially incompetent? Read more

27/05/2013/by INNOVA
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