Should businesses do Search Engine Optimisation themselves?
I would say only the firms that have a lot of time and money on their hands. It is probably something that a lot of companies in Gibraltar might consider as the most businesses in Gibraltar are fairly small and think Search Engine Optimisation can be carried in house. Read more
Many people assume that major international gambling companies always dominate the main key words for gambling and that it is practically impossible for the smaller gambling companies to compete with the ‘giants’ and their massive marketing budgets. Well surprisingly it is actually the smaller gambling companies that actually dominate the main gambling keywords on the Search Engine Result Pages (SERPs). You may ask yourself why?
Here is why: Read more
Myth: There are many web design companies in Gibraltar who claim that they can design a website with search engine optimisation (SEO) built-in or offer it as a one off service. Whilst a website can be designed and developed to assist when optimising the website for example by having relevant contents or meta tags that will help the website to rank well, a website or CMS cannot have SEO “built in”. Read more